What is a Creative Technology Studio?

A creative technology studio designs and builds interactive experiences that sit between creative and engineering — combining AI, gamification, software, mobile apps and installations. Gamify Growth builds these end-to-end, from prototype to live operations.

What industries do you work with?

We work with advertising agencies, brands, innovation teams and event agencies across retail, FMCG, telecom, finance, pharma and entertainment.

Do you build custom AI products?

Yes — we design and develop custom AI products, including AI social agents, AI-produced visual media and AI-powered gamified platforms, with human supervision at every step.

Can you work with agencies?

Yes. Agencies call us as their interactive, AI and gamification engine — we build what the pitch promised, often white-label, behind your team.

Do you develop products from scratch?

Yes — full-cycle, from a 48-hour prototype through production, launch and live ops, with one in-house team.

Gamify Growth — Creative Technology Studio

We build interactive experiences
agencies and brands can't build in-house.

Gamify Growth is a Romanian creative technology studio that designs and develops AI products, gamified platforms, mobile apps, interactive installations and digital experiences. Agencies, brands and innovation teams call us for the briefs that are too difficult, too technical or too new to build in-house — full-cycle, from a 48-hour prototype to live ops.

★ Cannes Lions · Golden Drum · 5× Platinum · Effie · ADC — brands across 3 continents.

In 2026, every brand will have its own AI agents. The question isn't if — it's who builds them.

Supervised, on-brand and built like infrastructure — we already operate live AI agents and ship AI products today. Start before your competitors' agents start talking to your audience.

Three AI character agents already live today — on Instagram, X, Discord and WhatsApp.

Dr. Max · Product launch · 2026

MaxiMundo — A World of Care

The challenge

Dr. Max wanted to enter children's daily life, not just the pharmacy shelf — a gentle digital world for ages 2–5, delivered as a full brand moment, from pitch to public launch.

The system

In seven months, an end-to-end build: a zero-penalty game on Françoise Dolto principles — four worlds, nine mini-games and thirty-six original songs — wrapped in an integrated campaign (TV spot, TikTok, an original anthem) and a physical launch where Maxi's world was rebuilt for thousands of children at Destiny Park.

The outcome

Launched on iOS and Android across six countries on June 1, 2026 — an App Store conversion rate of 31% (roughly 1 in 3 people who see it, download it), national TV coverage and a 24-month live-ops partnership to keep the world growing.

Watch the TV spot → See the Destiny Park launch →

App Store ↗ Google Play ↗

Visa CEE · B2B event · 2026

Visa Marketing Day — Game On

The challenge

A flagship B2B day for Visa's banking partners — a room where attention is scarce and most activations are forgotten by lunch. The brief: make the audience genuinely take part, before, during and after, without it feeling like a gimmick.

The system

A gamification layer that turned every guest into a player: a personal AI-generated avatar, daily challenges in the run-up, then seven location-based QR experiences on the day — all feeding a live leaderboard on the main stage.

The outcome

Engagement started days before the doors opened and carried into the room — a majority of registered players showed up in person, and banking partners competed live on the leaderboard.

See the recap →

Antena · Entertainment IP · 2025

Temptation Island — The Official Game

The challenge

Turn a hit reality-TV format into something people play, not just watch — a mobile game that extends the show's world and keeps living past the season finale.

The system

An AI-powered branching-narrative engine: players make story-altering decisions whose consequences persist from one episode to the next, turning a linear show into a replayable, personal storyline.

The outcome

Romania's #1 game, with 100K+ players and active live ops dropping new episodic content.

Watch the trailer →

App Store ↗ Google Play ↗

Carrefour · Retail gamification · 2016–2020

Carrefour — Gamification as retail infrastructure

The challenge

Carrefour needed more than a one-off promotion — a way to turn everyday shopping into ongoing participation, repeatable across seasons and campaigns, at national scale.

The system

A gamification platform built as infrastructure: receipt validation, collectibles, mini-games and seasonal campaigns — including the Cannes-shortlisted Shop Like a Jedi — on rails designed to be reused, not rebuilt each time.

The outcome

Four-plus years live, 1.5M+ receipts processed, 100M+ reach and a national record — 1,547 people playing one game simultaneously — plus Cannes Lions & Eurobest shortlists, 3× Golden Drum Silver and an Effie Bronze.

“Through the simple mechanic and the whole story behind the game, we created a LIVE interactive-content experience truly unique for our customers.”
— Teodor Gurgui, Digital Marketing Specialist, Carrefour România

Read the full case study → Gamification in retail, the article →

Diana Dragomir — Co-founder & CEO

Diana has spent 15 years building Gamify Growth from an award-winning creative practice into a creative technology studio spanning games, gamification, AI video and live social agents. Her work has been recognized at Cannes Lions, Golden Drum and Creativity International, and the products she has shipped reach millions — from national retail systems to children's apps. On every project, you work directly with her.

Her full story →

Connect on LinkedIn ↗

Costin Dragomir — Co-founder & Chief Creative Officer

Costin leads innovation, creative and R&D. Before Gamify, he was a Lead Game Designer at EA Mobile and Gameloft — Star Trek, Worms, Command & Conquer on mobile — and founded EA Mobile Romania's first original-IP team. He is the one asking «what if…?» before the client knows it's possible.

His full story →

Connect on LinkedIn ↗

Got a brief everyone calls impossible?

Tell us what you're trying to move. You'll get a system back — often a working prototype within 48 hours.

Direct with the co-founders — no account team in between.