Gamification
We apply gaming logic to real-world systems.
We turn brands into structured participation engines and scale behavioral infrastructure — loyalty, promotions, missions and leaderboards built to run at national scale and improved continuously through live ops. We don't run campaigns; we build systems that keep running.
01 · Large-scale retail infrastructure
Carrefour — participation as infrastructure
Hora Carrefour
Carrefour’s ‘Centenary’ campaign, turned into an interactive online game. A traditional Romanian sewing kit, received as a gift, unfolds into a digital ‘hora’ — players stitch folk motifs and join the dance, celebrating a double milestone: 17 years of Carrefour in Romania and the Centenary of the Great Union. A nationwide, participation-first campaign that blended heritage with modern play.
Campaign ↗ · Trailer ↗
Carrefour — Roadshow aniversar
Carrefour’s 18-year anniversary, staged as a multi-format celebration: Romania’s first interactive cinema ad (the audience played a live game on their phones, on the big screen), an exclusive private Andra concert streamed to the 180 campaign winners and hosted by Cătălin Măruță, plus the on-site anniversary party and a prize game that turned the milestone into participation — the #Aniversare18ani game passed 1M+ sessions and set a national record: 1,547 people playing live in multiplayer, Romania’s largest live mobile interaction. One milestone, played across screen, stage and store.
Game ↗ · Record Party ↗ · Interactive Cinema Ad ↗ · Andra LIVE ↗
Shop Like a Jedi
A Carrefour × Star Wars activation for the Episode VII launch: a giant Kinect-powered interactive wall turned the supermarket shelf into play — shoppers ‘used the Force’ to fill their cart. Cannes-shortlisted, 3× Golden Drum Silver.
Watch ↗ · Variant ↗
Cards Collectables & Big Retail AR
The Rubbiz collectible-character loyalty world, extended into a large-scale in-store AR + BTL experience — a memorable retail activation that turned collecting and shopping into play.
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Benji the Allosaurus
A mysterious ‘Live Raptor’ crate planted in a mall: curious families stepped inside to meet Benji, an Allosaurus brought to life with Arduino, 3D and storytelling — experiential BTL built for wonder.
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Carrefour Mobile App
The Carrefour shopping-companion app — smart lists with barcode scanning, store locator and real-time in-store offers via Bluetooth beacons. Part of the wider Carrefour retail engagement system.
Watch ↗02 · Small & independent retail
Gamification for small & independent retail
Simplomat
Helping small village shops compete with big-retail chains. An in-shop device, gamified for the shop's sellers: hitting sales thresholds earned them practical rewards such as an iron — genuinely valuable for low-income rural sellers, often women. Same mission as PentruProfit, but the gamification was deliberately tuned to the person using it — here, the seller.
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PentruProfit
Same mission as Simplomat — helping small rural shops hold their own against big-retail chains — but gamification tuned to a different persona: the shop OWNER. A B2B platform where well-targeted goals rewarded owners who promoted and stocked products from different suppliers, lifting the thin margins of independent village commerce.
Watch ↗03 · Telecom — Orange & Vodafone
Orange — nationwide engagement architecture
Orange 4G — Fun Kit & Metro
A national campaign to make 4G tangible, built as a suite of mobile activations: the Fun Kit and the Metro experience turned raw network speed into playable participation. Rolled out at national scale, it drove 4G adoption by letting people feel the difference through games and challenges — not ads — across phones and the city.
Fun Kit ↗ · Metro ↗ · National ↗
Finger Olympics (1 & 2)
A national live-competition platform for Orange. Finger Olympics turned a telecom audience into active, repeat players through real-time, IoT-connected challenges — and ran across two editions (1 & 2). Built as participation infrastructure rather than a one-off campaign, it scaled engagement countrywide and kept players coming back to compete.
Edition 1 ↗ · Edition 2 ↗
Orange Cloud Game
A Kinect-driven interactive interface turning Orange's cloud into a playful brand demo.
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First Decorated Tree on Facebook
A social-first Orange Christmas campaign — the first collectively decorated tree on Facebook.
Watch ↗04 · Food & lifestyle
KFC — intent into measurable participation
Bites to Win
A mobile instant-reward loop for impulse-driven engagement — Golden Drum Silver, 100K+ downloads.
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WiFi Test
A utility login transformed into branded interaction — turning a routine moment into measurable participation.
Watch ↗ · Românul Modern ↗ · Bacalaureat ↗
I Want KFC
A scream-to-save mechanic built for Gen Z: the louder you shout your craving into the phone, the bigger the discount — a visual ‘speedometer’ tracks the roar up to 20% off, then drops a unique KFC code. Unconventional, shareable, built to convert intent.
Watch ↗05 · B2B, events & culture
Turning flagship events into funnels
Visa Marketing Day — Game On
A multi-layer participation engine turning Visa's flagship B2B event into a measurable funnel: a personal AI-generated avatar, daily challenges in the run-up, then location-based QR experiences on the day — all feeding a live leaderboard on the main stage. Engagement started days before the doors opened and carried into the room.
Read the case study ↗
Romanian Design Week 2015
The official mobile app for Romanian Design Week 2015 — program, map and discovery for one of the region’s biggest design festivals, in your pocket.
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Romoji Keyboard
A branded emoji keyboard for Vodafone — a collection of Romanian-culture emoji (Dracula, the Maramureș gate, the shepherd dog), giving people a more local, authentic way to chat.
Watch ↗06 · Immersive & motion
Bridging physical interaction with digital play
Vodafone — Digital Public Library
An award-winning Vodafone activation — walls in metro and train stations turned into virtual libraries; passers-by scan QR codes on the book spines to download free e-books, promoting mobile internet.
Watch ↗ · Clip 2 ↗
Antrefrig — Stil Retro
An augmented-reality campaign for Antrefrig's retro-style pâté — turning a supermarket product into an interactive AR experience.
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Milka Sandwich
A mobile advergame for the launch of Milka Sandwich (with TUC & LU): players flip a coin for chocolate or biscuit, but it always lands on its edge — dramatizing the product's perfect balance of both.
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Activation Tool
A portfolio of iPad mini-games and prize mechanics for JTI field activations, with Publicis.
Watch ↗07 · Kids & education
Designed for early development
Wiggy Piggy
A cognitive-reinforcement system through structured play — early learning, pattern recognition and developmental engagement.
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Bit&R
A gamified coding platform that teaches kids to program through play — built by co-founder Costin, selected for the Alpha USA Startups accelerator.
Visit ↗08 · Healthcare & pharma
Gamification for healthcare & pharma
Space Academy
Romania’s first pediatric dental clinic built as a gamified world — age-specific games in the waiting rooms, a personal card kids scan to interact with the staff, the motion-controlled ‘Exploratron’ simulator, and a collectible-badge system they keep building online for brushing and check-ups.
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DentalVerse
The official patient app of the Dr. Leahu dental clinics — appointments, a personal medical journal, documents and subscriptions, on iOS and Android.
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Novartis
An interactive medical storytelling tool — turning complex clinical content into a guided, engaging experience.
Watch ↗ · Clip 2 ↗
Jaydess — Closed Loop
A closed-loop medical-marketing app for Bayer’s Jaydess contraceptive — the ‘Doctorii de Succes’ tablet quiz-game for doctors, with built-in performance tracking so engagement is measured end to end.
Watch ↗Want a participation system that keeps running?
Tell us what behavior you're trying to move. You'll get a system back — designed like a game, built like infrastructure, scaled like a platform.