10-day build
Bloom Cycle
AI · facial blending
AI blends the viewer's face into a generative bloom cycle, with adaptive transitions tuned per moment.
Best for Reactive ambient visual
Interactive Walls
Walls that play back
Sensor-driven interactive environments — 17 production-ready experiences across personal, collective and ambient modes, with 100+ installations deployed in 5–10 days.
Motion trackingImmersive 360Generative artEventsBrand spaces5–10 day deployment
What we install
Interactive walls are sensor-driven environments that respond to people — motion, gesture, sound and presence. We run a library of 17 production-ready experiences across three modes: personal (one person), collective (a crowd) and ambient (reactive atmosphere), deployable for events, launches and permanent brand spaces.
- Personal, collective and ambient experiences
- Immersive 360 domes and projection
- Motion, gesture and sound tracking
- 100+ installations, deployed in 5–10 days
15+Years
100+Installations
17Experiences
5–10Days to deploy
The catalogue
Three tiers of interactive infrastructure — 17 production-ready experiences.
No installations match your search.
Ambient
Reactive visuals. No participation required.
10-day build
Aurora Dance
Particles · flow dynamics
Flowing particle ribbons follow the viewer in mood-driven color schemes.
Best for Reactive ambient visual
5-day build
Stardust Echo
Particles · motion-reactive
A particle-based motion canvas where your silhouette responds in real time.
Best for Reactive ambient visual
Expo 2020 Dubai · Romania Pavilion In the press ↗
10-day build
Neon Flow
Light trails · motion tracking
Luminous trails drawn by movement in a high-contrast neon palette.
Best for Reactive ambient visual
10-day build
Shadow Alchemy
Silhouette · particles
Particles emerge from your silhouette — a real-time alchemy of light and motion.
Best for Reactive ambient visual
10-day build
Interactive Shadow
Silhouette · morphing
Your shadow becomes living form, its shape morphing with motion.
Best for Reactive ambient visual
5-day build
Fluid Spirits
Fluid dynamics · ambient
Liquid forms react to presence and sound for a soft, ambient mood.
Best for Reactive ambient visual
5-day build
Waves of Perception
Audio · wave distortion
Audio-driven wave distortion where amplitude shapes the visual rhythm.
Best for Reactive ambient visual
5-day build
Pixel Grove
Pixel · real-time mirror
The audience appears as a living pixel field, with custom palettes per activation.
Best for Reactive ambient visual
Personal
The viewer leaves with something of their own.
Indoor · single-user
PhotoBooth
AI selfie-to-portrait kiosk · multi-model with fallback
A selfie and a short prompt become an AI-generated portrait in any style — printed, emailed or shared via QR for an instant takeaway.
Best for Conferences · Brand launches · Retail · Trade shows
Indoor or outdoor
Signature Wall
Generative art from motion · printable signature
Movement, gesture or speech becomes a unique abstract painting in real time — each session a one-of-one, printable and shareable canvas.
Best for Conferences · Awards · Luxury · Cultural brands
TEDx Bucharest × Mercury360 · ★ Creativity PlatinumWatch in action ↗
Indoor · single-user
Sound of Heart Beat
Biometric sensor → personalized AI song
A sensor reads your heart rate; the BPM drives an AI music engine that composes a one-of-one song — printable and shareable.
Best for Premium events · Activations · Wellness
Collective
Many people participate. The wall becomes the spectacle.
Multi-user · QR
Tree of Growth
Live crowd-to-screen · AI-moderated wall
The audience submits short messages by QR — they bloom as glowing bubbles on an animated tree, with cascade AI moderation keeping the wall safe in real time.
Best for Career fairs · Conferences · Anniversaries · Community
Kaufland × MinaWatch in action ↗
Outdoor · multi-user
Live Crowd Wall
Phone-to-screen aggregation · outdoor AR
The crowd contributes from their phones via AR; contributions aggregate live on a giant screen as a brand-owned spectacle — fully rebrandable object.
Best for Festivals · Telecom · Auto · Stadiums · City branding
Heineken × UM · ★ Creativity GoldWatch in action ↗
Cinema · multi-user
Cinema Wall
Pre-film interactive ad · phone multiplayer
Each phone is a controller and the cinema screen becomes one live multiplayer canvas before the movie — launched as Romania's first interactive cinema ad.
Best for Retail · FMCG · Telecom · Sponsorship
CarrefourWatch in action ↗
Indoor · modular hardware
Sound Floor
Body-driven interactive floor · modular tiles
A physical floor that responds as you step, jump and dance — robust hardware, reskinnable per campaign: piano, drum kit, hopscotch, game grid.
Best for Retail · Family brands · Music · Kids · Hospitality
Orange × Publicis EventsWatch in action ↗
Indoor · gesture
Product Demo Wall
Gesture-driven product proof · retail-ready
A gamified product-benefit demo: perform an action with the product to win or solve a task — direct proof of value, embedded in the play.
Best for FMCG · Cosmetics · Pharma · Food & beverage
Carrefour × Publicis · Shop Like a Jedi · ★ Cannes ShortlistWatch in action ↗
Featured installation
360° immersive · live installation
Surprising at Heart — 360° Heart Display
A 360° heart-shaped installation with video mapping projected across its faceted surface — no projector between viewer and object, so the technology disappears and only the emotional impact remains. Premiered at Romanian Design Week.
Watch the installation ↗Romanian Design WeekIn the press ↗
World Expo 2020 Dubai — Romania Pavilion
A suite of augmented-reality installations letting visitors interact with the cultural and scientific achievements of four great Romanians — sculpting, playing, experiencing and exploring national heritage.
AR installations · World Expo
Romania at Expo 2020 Dubai
For Romania's pavilion at Expo 2020 Dubai, Gamify built a suite of AR installations that turned national heritage into something visitors could play, sculpt and step into.
Watch the pavilion film ↗
Gate of the Kiss
Visitors sculpt Constantin Brâncuși's Gate of the Kiss in augmented reality.
Watch in action ↗
Romanian Rhapsody
Scan a QR code and the first measures of George Enescu's Romanian Rhapsody No. 1 appear on the floor — tap the notes in order to rebuild the melody.
Watch in action ↗
The Entropic Hourglass
Visitors experience the ‘entropic hourglass’ imagined by economist Nicolae Georgescu-Roegen — a meditation on time and entropy.
Watch in action ↗
3D Dioramas
Visitors admire three beautiful Romanian landscapes through the 3D dioramas pioneered by naturalist Grigore Antipa.
Watch in action ↗Expo 2020 Dubai · Romania Pavilion × Backstage In the press ↗
Real deployments
Sensor-driven installations we have run in the field for global brands.
OMO Kinect
A Kinect-driven BTL activation translating full-body movement into a branded, playable experience.
Watch in action ↗
Nescafé 75 Years
A game-style Kinect experience for Nescafé's 75th anniversary — an interactive ‘How It’s Made’ guiding visitors through coffee production by moving.
Watch in action ↗
Slice a Lemon
A motion-based Kinect activation for Ciuc Radler — gesture gameplay built for live, on-site engagement.
Watch in action ↗
AlphaBetty Saga Kinect
A Kinect activation extending a hit mobile title into a physical, body-driven play space.
Watch in action ↗
Virtual Dressing Room
A Kinect AR 'virtual fitting room' deployed in Sun Plaza mall.
Watch in action ↗
Storia AR
An experiential Kinect AR + Chrome activation for real-estate platform Storia.
Watch in action ↗
BCR Non-cash Transactions
A Kinect activation for BCR's non-cash campaign — a body-driven game dramatizing the move away from cash queues.
Watch in action ↗
Samsung Galaxy S6 edge+
A Kinect-driven stand for the Samsung Galaxy S6 edge+ launch — a body-controlled product showcase as a BTL activation.
Watch in action ↗
Gamified safety training
A Kinect safety-training installation for Faurecia — body-driven gameplay for behavioral reinforcement on the factory floor.
Watch in action ↗
Huawei Watch AR
A Kinect-driven AR experience built for the Huawei Watch launch — an interactive in-store stand that turned the product reveal into play.
Watch in action ↗
Santa's AR Cabin
A Kinect AR virtual fitting booth at București Mall — visitors try on festive costumes hands-free by gesture, then walk away with a printed photo souvenir.
Watch in action ↗
Lay's VR Free Kick
A VR free-kick experience deployed as an in-mall activation — physical motion turned into branded gameplay.
Watch in action ↗
Supernet Guardian
An animated advergame for Vodafone's online-security service, played as an interactive video game.
Watch in action ↗
Magic Window
A real-time AR layer syncing physical exhibits with digital immersion — a spatial bridge between real and digital worlds.
Watch in action ↗
Staropramen — The TapWriter
A mechanical typewriter wired to a draught tap — write a story or poem and Staropramen pours in real time as you type. Deployed at cultural festivals as a creative, hardware-driven brand activation.
The deployment stack
Built like infrastructure. Controlled like production. Tuned for moments.
- 01
Concept & visual direction
Curated visual language, brand-aligned mood.
- 02
Sensor infrastructure
Motion, sound, video, touch, phone, camera, biometric.
- 03
Display setup
LED, projection, interactive surfaces, mobile, cinema screens.
- 04
Real-time engine
Custom interaction logic plus AI processing.
- 05
On-site calibration
Tuning for each venue and audience.
FAQ
What are interactive walls?
Sensor-driven environments that respond to people through motion, gesture, sound and presence.
How many experiences are available?
17 production-ready experiences across personal, collective and ambient modes, with 100+ installations delivered.
How fast can you deploy?
Installations are typically deployed in 5 to 10 days.